Published online by the European Telework Online website with permission
from Management Technology Associates.
A high level of interest in the needs of the disabled among the Study's
Advisory Group led two members, John Lewis and David Firnberg, to undertake
a supplementary study of this particular topic, with modest support from
the project budget. The conclusions and recommendations are the result of
wider discussion across the overally study team, led by Horace Mitchell
of Management Technology Associates and Eric Trodd of Brameur Limited. We
conclude that:
The study team consulted with many people and organisations already active
in the development and delivery of IT and telecommunications based products
and services for the disabled and the recommendations below build on the
excellent work that has already been done in this field. Based on the work
of the supplementary study we find that:
Our key recommendation is that a formal study should be established to
develop a costed timetable for provision of electronic networked
services access to all housebound disabled people in the UK.
Because of the obvious public interest in such a programme and the
expectations
it might arouse, the study should be undertaken in confidence by a small
team, looking purely at the costs and strategic aspects. Subject to confirming
the feasibility and economic justification of such a programme, a public
statement should then be made, inviting consultation and comment from all
interested parties, and leading to a White Paper setting out the Government's
intentions and approximate timetable. Implementation would be largely in
the hands of the private sector, working through established agencies, charities
and the like, perhaps supported by a task force with Ministerial backing.
Given that this key recommendation is at a very high strategic level,
and has significant political and policy implications, we also set out below
a number of more immediate, practical recommendations that can take effect
whether or not the key recommendation is followed up. We have not generally
attempted to assign Departmental policy interests to individual recommendations.
For brevity, we have assumed a reasonable working knowledge of existing
practices and support mechanisms in the field.
We observe that while much attention is paid to the use of technologies
to deliver services to and for disabled people, and to alleviating specific
disabilities, inadequate attention is paid to the empowerment that
new technologies can provide, and through which disabled people
can become more in control of their own lives as well as
developing their own mechanisms for wider social and economic
participation.
Recommendations:
- Assessment methods should be developed for use by
PACT teams and others through which the
telework/teletrade opportunities and requirements of individual disabled
persons can be cost effectively determined, so that suitable support
and technology can be targeted accurately. Provision of such assessment
services should not be dependent on a prior job offer. (Note
1)
- Targeted training should be provided, recognising
the disabled as a priority group, and should include access to
self-managed and self-elected training, so that those who are
not positively diagnosed by 'assessment' have every opportunity to demonstrate
their potential through personal effort.
- Training and support should include positive assistance with
finding paid work or becoming successfully self employed.
- Awareness programmes (and where appropriate, training) should be targeted
at all those in the "support chain", whether
in the public or the private sector, so that the benefits of telework and
of electronic access for disabled persons are more widely understood and
can be very rapidly made available to all appropriate disabled persons.
(Note 2)
- Staff at Job Centres and similar agencies should be trained to
identify work that is suitable for disabled teleworkers and to
make employers aware of the opportunities to employ disabled
teleworkers.
- Funding schemes for provision of equipment to support
disabled persons in PAYE employment, should be extended to the
self employed.
- Equipment funding schemes should extend to cover the cost of
appropriate functional training beyond basic equipment
familiarisation
training.
- When a disabled person is loaned equipment as part of a training programme
or assessment scheme, they should have the opportunity to retain
the technology at low or no cost so as to make themselves employable
or self employable.
- Allowances, grants etc for unemployed and self employed disabled persons
need thorough examination to ensure the net effect of financial
and other arrangements encourages rather than discourages work at any level
and of any kind. This should include consideration of extending
the 'make up pay' scheme to teleworkers and graduated 'tail off' arrangements
to ease the transition from invalidity benefit to gainful telework employment.
(Note 3)
- A charity or similar should be encouraged to establish a
'marketing
and quality assurance' 'front end' supplying products and services
developed and supported by disabled teleworkers, rather as the Remploy
business has done for disabled factory employees, and as organisations
such as Telecottages Wales are doing for teleworkers generally. (Note 4)
- Disabled teleworkers retained by companies should be recognised as
part of the employer's target for disabled employees, regardless
of whether they are on the payroll or self employed.
- Government should set an example by encouraging the
use of disabled teleworkers in professional and support roles in Government
projects and contracts.
Theme 2: electronic delivery of products and services to the disabled
Much good work is being done at the detailed level in adapting IT products
for disabled users and in exploring the use of electronic networks by disabled
persons. There is a need for the many strands of this to be brought together
so that the 'total effect' of such technology can be properly understood
and best practice can be more widely disseminated.
Recommendations:
- For that large proportion of the disabled who suffer either
mobility
problems or social access problems, a research programme should
be instituted to identify all the ways in which electronically delivered
products and services can
- provide them with access to fuller participation in
the community;
- help to overcome social access problems resulting
from prior experience of isolation, disregard or poor self image;
- help individuals to identify opportunities for
themselves
to make productive contributions to society or to the economy;
- promote effective networking among charities and individual volunteers
that provide help, care, training and support in the same way that such
networking enables enhanced cooperation in commercial activities.
The results of such a study should be widely disseminated to all relevant
agencies, charities etc to encourage the spread of best practice.
The study should identify technology development opportunities
and requirements. There should be formal allocation of a proportion
of science and industrial research and development budgets to ensure that
this market receives appropriate attention, and that we move from 'disabled'
versions being 'tacked on' to mainstream products towards a proper view
of this as a major market in itself. It is important that appropriate
R&D projects compete only with other 'disabled products and services'
projects,
rather than against all other R&D projects.
- Relevant products, training and support should be made available to
victims of accidents immediately, rather than awaiting legal or insurance
proof of liability and compensation claims. Someone disabled as the result
of an accident is disabled, whoever was responsible. (Note 5)
- The technology of such products and services, plus the know how to
deliver them, present a major world market opportunity.
Most research should therefore be market oriented and should be undertaken
by industry with support from academics and charities, rather than as 'pure
science' or 'neutral investigation'. There is of course scope for academically
led research into longer term requirements.
Theme 3: developing the market and the export opportunities
Although the total market for technology for the disabled is large, in
the UK and globally, it is highly fragmented, with many small firms, often
run by engineers or specialists with little business or commercial experience
and on an inadequate capital base. There is also a tendency to develop projects
'on the cheap', based on anticipated low volume sales, and for Government,
charities and others investing in the purchase of products to seek 'best
price' from the supplier rather than considering the impact of their purchasing
decisions and commissioned work on the overall development and cost effective
delivery of effective products to serve the disabled. Although many ingenious
and useful products have emerged, the highly fragmented nature of the market
means that we are not applying the best available know how to the opportunities
to improve life for the disabled. Fragmentation also means inadequate cross
fertilisation of developments internationally, and high unit costs associated
with low production volumes.
Recommendations:
[ETO editorial note. In this section, reading "Europe" for
"UK"
appears to yield recommendations that are equally valid for Europe in 1997
as they were for UK in 1993!]
- Government should encourage and support the formation of a
suitable grouping or groupings of suppliers, supported by the
major trade associations and industry bodies.
- Awareness programmes are needed to assist the development
of an efficient market in the UK and to stimulate exports, recognising
that the market has special characteristics - for example, the fact that
those who select and purchase products may not be those who use them, or
even those responsible for distributing them and supporting their use.
- To provide focus and encourage swift progress, an export
initiative
should be planned and announced some two years ahead, with a structured
lead-in period through which companies are helped to properly package their
products and services for the UK market and prepare for the export programme.
The DTI/FCO Joint Directorate should seek the involvement of relevant UK
and International bodies (eg The British Council, The Commonwealth
Secretariat,
appropriate world-class UK based charities) in preparing and sustaining
the export campaign. The Internet and other global networks should be used
to alert 'network aware' people world wide to the positive outcomes of
the UK 'neworking for the disabled' programme.
- The UK should act to stimulate attention at world level
to the opportunities presented by computer communications for the disabled,
through the UN, EC and similar organisations. This should be coordinated
with the campaign to prepare UK suppliers to become effective exporters.
- Government Departments and Charities that invest in technology
for the disabled should be educated to understand the market and
how their purchasing decisions can help or hinder the development and cost
effective distribution of successful products. They should recognise that
their role is strategic (in developing the right 'total environment' for
the disabled long term) and not just tactical (securing the best short
term bargain).
- Special steps should be taken to ensure the small firms concerned
have access to appropriate advice on such matters as patent
protection,
trade names, copyright etc.
- DTI should work with Employment Department and Social Services Department
to bring together a national forum/SIG (Note
6), embracing suppliers, relevant charities, caring agencies and employers
(through BIC/CBI), as the continuing focal point of market awareness and
market stimulation.
Theme 4: political leadership
A successful programme to develop and exploit computer communications
on behalf of the disabled and as an enabling and emancipating technology
for the disabled, will combine the elements of caring, job creation,
social responsibility and economic development in a way that can
be made very attractive to industry and politically.
We believe a purposive programme to bring electronic networking
to all housebound disabled people can be undertaken at a relatively low
cost or may even be self funding through its impact on increasing
the employment rate among disabled people and stimulating exports of the
technology and know how. The UK can set a lead as the first country world
wide with the vision to provide our disabled people with the advantages
of electronic networking, placing them at a advantage compared with many
able bodied people in the population.
The result will be to unleash a significant flow of additional
'brainpower' into the economy and into the global network. The
concept has the merit of being easy to understand, newsworthy, very popular
(if properly presented) and attractive both economically and socially.
The success of the programme depends on combining a high level of energy
and initiative, clear insight into the mechanisms of the market and good
communications among Departments and with all relevant agencies, with
strong
leadership to ensure that barriers and obstacles are rapidly identified
and overcome or circumvented.
We recommend that this overall topic receive urgent attention
at senior Ministerial level and that, after a short planning and preparation
period, the programme should be launched as the personal initiative of a
Senior Minister and followed through by that Minister as 'personal champion'
of the programme.
The UK report was first published Spring 1993.
Editorial notes by ETO team
Note 1: UK support to the provision of technology for people
with disabilities was linked to evidence that employment would result. This
appeared to the study team to be counter productive in that skills in using the
technology and prior connection to the networks are essential in finding work
opportunities.
Return to position of Note 1 in text above
Note 2: The study team had concluded that the attitudes and
expectations of people and institutions in the disabilities support supply chain
were in themselves a barrier to progress. Later experience strongly reinforced
this view!
Return to position of Note 2 in text above
Note 3: There seemed to be a Catch 22 associated with novel
opporunities for people with disabilities. Those who were most closely involved
wer most strongly aware of the disabilities and barriers and therefore
pessimistic about outcomes of novel initiatives. There may be a need for special
intervention outside the conventional supply chain in order to create a
sufficient critical mass of positive exemplars before such attitudes can be
changed. An "act of faith" approach is needed to start the snowball
rolling and get it to critical size, rather than "steady lack of
progress".
Return to position of Note 3 in text above
Note 4: The "marketing front end" approach is needed
partly to compensate for the pessimistic stance of existing insitutions and
partly to bring relevant expertise to bear in tapping into the goodwill that
exists in the market in the form of a desire by employers to assist.
Return to position of Note 4 in text above
Note 5: The study team were astonished to find that
ascertaining blame delayed the implementation of support for someone disabled as
a result of an accident. However it turned out that this was not untypical of a
general tendency to focus on (a) types of disabilities and (b) support processes
rather than on the needs of the disabled customer as an individual.
Return to position of Note 5 in text above
Note 6: Fragmentation of the supply chains and the
opportunities chains is a natural consequence of the emergence of specialised
charities (eg Royal National Institute for the Blind). This has many positive
results, in that a blind person does have different needs from that of a person
with locomotive disabilities. However in the advent of an information society
and a networked economy its equally important that society should bring together
all the energy and goodwill it can muster around the overriding causes of
"building an information society that is accessible" and
"empowering people who have been excluded from the built environment and
the industrial society to become active participants and contributors".
Return to position of Note 6 in text above