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Page updated:
27 Oct 1999
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ETO
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Enabling Mechanisms
The main enabler that has made teletrade possible is the wide spectrum
of available information and communications technologies. This page is concerned
with the technologies and other enabling mechanisms. Today's technologies
include the Internet (and its various tools such
as electronic mail and the World Wide Web), EDI (Electronic Data Interchange). Other important mechanisms
are ways of handling authenticated and secure transactions,
online payments, and developing appropriate strategies and online skills. We would like to thank
the Federation of the Electronics Industries
for their contribution to the Further Information sections. This page also
highlights some emerging technologies and pilot projects
being carried out as part of the ACTS (Advanced Communications and Teelecommunications
Services) Programme.
The Internet
The Internet is a network of networks that provides an important foundation
for teletrade. It is essentially a set of protocols that allow communications
over links provided by telecommunications operators. While teletrade takes
place over other 'closed' networks, the Internet has been growing rapdily
in popularity for teletrade because of these advantages:
- It is 'open' - any computer using the Internet protocol standards can
join the network
- It is accessible - over 30 million people can access the Internet through
their corporate gateways or via Internet Service Providers (ISPs)
- Routing is adaptive - if some comuters on the route from sender to
receiver go down, the Internet will find a way of delivering
- It has a wide and growing range of software tools, including electronic
mail and the World Wide Web
- It is low cost - from a standard PC, the basic cost of using the Internet
is a one off cost of a modem (200ECU) and software (this varies but most
packages cost under 100ECU and much is free), an ongoing fees to a service
provider (10-30ECU a month), the cost of telephone connection time used.
In a nutshell it provides cost-effective communications with connected
companies and individuals around the world. It also enables effective information
dissemination, and with the appropriate software can handle commercial transactions.
Concerns about the Internet are:
- Its capacity to grow to accommodate increasing volume, caused by both
growth in user numbers and in the sizes of data they transmit (e.g. caused
by multi-media applications)
- Security - being an 'open' network, this means that there may be less
safeguards than on a closed network
- Reliable access - there are frequent complaints of engaged lines, poor
service provision and unreliable connections
- Universal access - are we creating a society of the haves (who have
access, perhaps from their home computer) and have nots (which could be
that they are 'beyond the end of the wires or cable' for reliable or high
bandwidth connection, or simply cannot afford the PC and services)?
- The level of skill needed. Its ease of use for the avarage person had
not yet reached that of a domestic appliance.
These are issues and concerns that will be monitored by the ETD initiative, who are currently producing a status
report for each EU country.
Further Information
Basics
of the Internet - A management oriented overview in some detail
(43K) from Management Technology Associates. It describes its origins, applications,
benefits and issues. An associated page gives an overview of the various
tools - email,
the Web etc.
Guide to Internet Resources
- A useful guide to the different Internet tools provided by the semi-offical
body EARN. It includes basic descriptions on what they are, how they work:
The
World Wide Web (WWW) - what you are using now!
USENET (NETNEWS)
- newsgroups (discussion lists), which you access via a newsreader. But
you will need to look at a list to find out what newsgroups
there are.
List Server - email
distribution list mechanism. Unlike newsgroups postings are emailed to you
automatically.
Internet for Beginners
- This contribution from UKINDEX has brief introductions to the World Wide
Web, email, collecting files, tools and facilities, jargon, and good manners.
World Wide Web (WWW)
If you are reading this on a computer screen, the World Wide Web needs
little introduction. It hosts over 40 million 'pages' of information held
at Web servers around the world. Its obvious benefits are its simple point
and click hypertext links where you can navigate around information space
without knowing where the computer holding the information is located. For
teletrade, there are many effective uses of the Web:
- It can hold product and service information e.g. in an electronic catalogue
- Applications and support information can be 'on tap', for example offering
user search facilities
- Classified directories or resources sites can help buyer meet seller
- effectively creating electronic trading places
- Forms can be used to register prospective customer details (helping
relationship marketing) and for taking orders
- The Web can act as a front end to existing transaction and database
systems on other computers (in this project we are recording your information
from the registration form into a database;
we are also developing a database of telework and teletrade resources that
can be accessed via a search form front end)
What is often not realised is that the Web can act as a repository for
any computer file, which readers can download and run in their own machine.
This Web site has Word documents (see for example Telework
96 - Note: 569K) and presentations. Innovative uses of the Web are appearing
all the time. Companies can offer samples of their 'information' based products,
such as music, or distribute video and sound clips.
To develop a Web site you need three things - 1) A Web server (often provided
by a service provider); 2) A way of generating Web pages (they are written
in a code called HTML - Hypertext Mark Up Language), such as an editor and
3) The skills to design an effective Web presence. A growing number of service
providers can offer all these facilities.
Further Information
Basic Introductions to the World Wide Web can be found
at the EARN site, UKINDEX.
WWW - Frequently Asked Questions
- with answers! One of several such sites listing common questions from
newcomers, such as "What is the Web?", "How does it work?"
etc. Another one is from
the University of Geneva.
Principles of Good
Web Design - developed by the Information Design Unit. They
describe an approach to creating an effective presence on the Web.
Publishing on the
Web - Webcom's comprehensive guide for doing it from first
principles. Contains lots of helpful information - using the Web, writing
HTML (the code for generating Web pages), publishing and publicising.
EDI (Electronic Data Interchange)
EDI (Electronic Data interchange" focuses on the more formal aspects
of transactions between companies once they have decided to do business
with each other. It is essentially computer-computer communication without
human intervention. For this to work effectively each computer has to work
to common standards, for the nature of the records being transferred and
the actions required to be taken (e.g. pay an invoice). Such standards are
EDIFACT, ODETTE etc. EDI has been an important feature of high volume transactions
between established suppliers and their customers. Each two-way relationship
incurs certain setting up costs. Special software, often costing thousands
of ECUs, is also need. To date, it has not been suited to ad-hoc transactions,
though many providers of EDI are now looking at how EDI functions (that
provide authentification, security etc.) can be bolted onto the Internet.
In terms of teletrade it represents one small part of the overall range
of mechanisms. It is often said that there are nearly 30 informal communications
between buyer and seller for every structured formal transaction that takes
place.
Further Information
EDI Standards
- A page provided by the Open Information Interchange initiative. List standards
such as EDIFACT and those used in healthcare, travel etc. Provides links.
Understanding EDI
- A good introduction including What is EDI?, EDI
standards and a glossary
of EDI.
EDI Initiatives
in Europe - A paragraph giving an outline of what is planned.
Currently lacks contact details. Also interesting is the following paragraph
on EDIforum Italia (which does give contact details!).
EDITIE (UN EDIFACT)
- About one of the main EDI standards
Payment Mechanisms
Making payments over the Internet should be no more difficult than for
any other 'distant' transaction, such as ordering by phone. However, the
Internet's global reach and concerns about security make many people feel
you cannot place orders or make payments. The reality is somewhat different:
- Every day people buy goods and services over the Internet - orders
are placed via Web forms or email. Payment may be done through conventional
means e.g. via invoicing
- Sending a credit card number over the Internet is probably no less
risky than giving it out over the telephone or losing sight of it in a
conventional outlet, such as a restaurant (it is probably even more secure
in transmission, when using encrypted messsages, such as may be offered
on a secure commercial server and using the appropriate Web browser)
However, the ease with which other aspects of teletrade can take place,
means that ideally people would like to make payment as effortlessly as
sending an email, and without incurring hefty bank charges, for funds transfer
of foreign currency conversion. Ideas are on the drawing board for enhancements
to the HTTP protocol (used for sending Web pages) that could make the cost
of payment transactions fractions of an ECU. Current methods essentially
fall into three categories - secure transfer of data (e.g. for bank, credit
card details), validated data using 'keys' held by a trusted third party
(e.g. a virtual bank), and direct Digital funds transfer (including electronic
cash and electronic wallets). This field is changing rapidly so we suggest
you review some of the other sources of information on the subject.
Further Information on Payment Mechanisms
Network
Payment Mechanisms and Digital Cash - a useful and well presented
set of pointers and pages by Michael Peirce, at the Trinity College Dublin
site
Electonic Payment
Methods - By the Open Information Interchange Initiative. Gives
short descriptions of each methods including secure protocols such as SET (Secure Electronic
Transaction) and MPTP (Micro Payment
Transfer Protocol)
Two European companies active in the electronic payments field are DigiCash (E-Cash) and Mondex.
Internet Banking White
Paper (30k) by Webtech, Inc. suggesting reasons why retail
banks need to worry about and respond to the potential of "Internet
Banking".
Authentification and Security
At one level, security over open networks is no different from that on
your own computer. It is a case of understanding (and quanitifying) the
issues, having a plan to address them, implementing appropriate technical
solutions, but above all (and the cause of most security problems) having
good business and management practices (such as changing passwords frequently).
For teletrade the main issues are authentification of the transaction (did
this high value order or instruction really come from who it appears to?),
concerns about misrouting or interception (e.g. diverting electronic funds),
and hacking (e.g. into your computer while connected to the Internet, or
into files that made be held on a server at your Internet Service Provider).
There are an increasing number of solutions to each of these concerns. The
teletrader has to balance the cost of implementaiton vs. the cost of damage
or loss. Thus, also there are encryption methods like PGP (Pretty Good Security)
very few people actually use them, since the cost of learning about them,
setting up a 'key' and then using it, often outweighs the perceived risk
of other reading the mail or file transmitted. On the other hand, making
part of your Web site password protected or inserting 'firewalls' may well
be worthwhile to protect commercially sensitive information or to restrict
access to particaulr people (e.g. paying customers).
One development attracting a lot of interest is that of electronic
signatures and also their legal status. The EU
Electronic Commerce Memorandum of Understanding also provides guidelines
for handling some of these issues and invites major companies to follow
certain prinicples for teletrade.
Further Information
UK Department
of Trade and Industry has put forward some views on security
matters.
Frequently
Asked Questions on Security - 70 commons questions including
"What to worry about?" and risks and precautions, but mostly from
a perspective of having your own (Web) server on the Internet, as opposed
to having some service provider run it offsite for you.
PGP
(Pretty Good Privacy) - Frequently Asked Questions PGP is widely
used to protect the security of email messages and attachments - If you
want your email to be more secure, this could be a good place to start.
Internet Security
- Details of the (US) Office of the Vice President's Federal Networking
Council working group on Internet Security. Policy issues in layman's language.
New Techologies and Pilot Projects
There are various projects within the ACTS (Advanced Communications Technologies
and Services) programme and othe EU funded research and development programmes
that are moving forward the technology frontiers that will enhance teletrade.
For example:
TELESHOPPE
- Teleshopping services using virtual reality and interactive multimedia
The main objectives of TELESHOPPE are to investigate how the use of advanced
multimedia technologies and virtual reality can stimulate the "touch
and feel of physical shopping in a telepresence shopping experience, and
to incorporate this research in a series of demonstrators and field trials
using broadband ISDN and ATM networks.
Other project summaries can be found on the INFOWIN
server. Europe's contribution to the G7 Inventory - Electronic
Commerce: Inventory of Initiatives -gives outlines of over 20 projects
(not just those in EC programmes) in banking (Bolero), E-Cash, involvement
of SMEs (Small and Medium Enterprises), SEMPER (Secure Electronic Marketplace
for Europe), Swebizz (Swedish sales and marketing). |