ETO Home Recent news items Site search Site contents Telework Teletrade Telecooperation Events Links Resources database Definitions FAQs Discussion Feedback Site Management Advertising at this site Other information for suppliers Page updated: 24 May 2001

European Telework Online: Advertising at the European Telework Online website and in other European Telework Online services Site statistics and performance Here are some vital statistics about the European Telework Online web site: History Started in 1995 as a small web site supporting the first European Telework Week, European Telework Online was the first use of online promotional methods for any Europe-wide programme. From the outset, online discussion and question-answering has been an integral part of the site In 1996, user requests led to an innovative "Recently Change Pages" facility, which is still an unusual feature on any web site. At the beginning of 1997, eleven "national" telework sites linked with European Telework Online; this network continues to grow with a current total of 26 countries. At Europe's main IT Research conference and exhibition (November 1997) the site marked it's one millionth visitor. In January 1998 the open Events Calendar was launched - enabling any site user to add and modify information about their own events online and without any html knowledge or other special skills. This was followed in May 1998 by the Resources Database, now the world's largest collection of descriptions and links to telework and related information. The site remains entirely independent. Paid advertising was introduced in December 1999. Since early 2000, the site has been the main online source for the prestigious EITO Reports, which have been purchased through European Telework Online by users in forty countries, including national governments, leading consultancy practices and finance houses, as well as individuals.       Audience statistics Website statistics Resources for advertisers Basic advertising Planned campaigns Marketing research Sponsorship Banner brokers/ banner networks Contact us: Enquiries by suppliers (supplier-services@eto.org.uk) Other enquiries (eto-info@eto.org.uk) Return to: Advertisers index page Home page Traffic Site traffic grows month on month, as shown by the statistics for 2000 and 2001 : Usage growth, 1999 - 2001 (based on figures for November in each year) Nov 2000 Nov 2001 Change Hits 213496 278643 31+% Page impressions 112010 151963 +36% User sessions 23791 34293 +44% Downloaded 17922 Mb 25277 Mb +41% User minutes 340449 451982 33+% Site contents There are more than 2000 pages of original material at European Telework Online, with more than 2500 items described and indexed in the Resources Database. Among the most frequently used pages are: Resources Telework section Events FAQs Market statistics Links Contents Discussion European IT Observatory Valued by users Users' appreciation of what they find at the European Telework Online site is measured by "dwell time" (how long a visitor stays at the site) and by "impressions per visit" (the number of pages read during each visit. The site scores exceptionally highly on these metrics, with typical monthly average dwell time rising each month over the life of the site and now running at more than 18 minutes, and between 4-5 page views per visit. This means that an advertisement on only one page at eto is visible to the visitor for between 2-3 minutes, well above the average of most sites. Multi-page advertisements are seen by users for an average of over 18 minutes per visit! Trusted content European Telework Online visitors are not just passive users, they actively use the information they find here. The the growth in total volume of information downloaded per visit clearly reflects the trust placed by users on the information they find here. Advertising linked to page content will therefore reach users with a real interest in the topic concerned. Site performance The European Telework Online site is exceptionally well-maintained and resourced. During the most recent measured month, client errors amounted to substantially less than half of one per cent of all hits. The site has been hosted since its creation by Loud-n-Clear.com and total "out" time since 1995 has been less than twelve hours. Available bandwidth is more than ten times current utilisation, with direct connection to international links, providing generally excellent response times (but subject like all sites to external routing constraints (between you, your Internet Services Provider, and the main network links). Linkage European Telework Online is well placed in leading search engines but it's unique strength is the range and quality of positive referral links from telework and related sites and pages. These include official (government) and academic as well as company, trade union and telework association sites. Recent Alta Vista reports show that links in to European Telework Online now exceed 3,700 links from sites world wide. WebsMostLinked.com reports European Telework Online as well in the top 1% of nearly 1.3 million sites in its survey database (we are almost in the top 0.5%!) Mailing lists More than 3,800 individuals have signed on to receive announcements and other messages from European Telework Online. New programme are expected to push this to 7,000. Sampling studies indicate that about one third of these individuals pass on European Telework Online messages to colleagues and other mailing lists. To find out how to use this unique resource see the Basic advertising, Campaigns, and Sponsorship pages.