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European Telework Online: Advertising at the European Telework Online website and in other European Telework Online services: Audiences Profile European Telework Online has regular visits from users in more than 95 countries world wide, but with a large majority from North America and Europe: Users by region: estimates for March 2001 North America 38% Europe 40% Rest of world 22% We have a growing audience in the Asian and Pacific regions, including many users from Japan, Singapore and India as well as Australia and New Zealand. Middle Eastern countries also feature strongly. Highly valued by users "Hits" and "page impressions" can be a very misleading metric - many users look only briefly at a site's home page and never come again. European Telework Online measures the value users place on our service through direct contact but also by the important metrics shown below:       Audience statistics Website statistics Resources for advertisers Basic advertising Planned campaigns Marketing research Sponsorship Banner brokers/ banner networks Contact us: Enquiries by suppliers (supplier-services@eto.org.uk) Other enquiries (eto-info@eto.org.uk) Return to: Advertisers index page Home page User valuation metrics 2000 compared with 1999 1999 2000 Growth factor Average length of visit (minutes) 13.2     14.8     +12%    Average page impressions per visit 4.0     4.1     +2.5%    Total user minutes 3320712   5319697   +60%    Total downloaded 13609 Mb   23490 Mb   +73%    For additional site and traffic data see Website Statistics Users with influence and buying power Our "register an interest" programme enables us to profile users. More than half of all regular European Telework Online users are in large corporations, government, consultancies or other decision-making and advisory roles. The remainder are actual or prospective teleworkers/telecommuters. In all cases they use and acquire IT and telecommunications products and services. In many cases they are "advanced" users, who are relied on by colleagues and neighbours for advice. To reach this unique set of audiences see the Basic advertising, Campaigns, and Sponsorship pages. Contact us for a no-cost, no-commitment initial discussion of your needs at supplier-services@eto.org.uk. For more general comments or questions on this page, please use the feedback form Site navigation: Telework | Teletrade | Telecooperation | Resources database Events calendar | Site contents | Frequently Asked Questions Search The Site | Be Kept Informed | Join The Online Discussion Development of European Telework Online has been supported by ETD, an initiative of the European Commission (DGXIII) ACTS programme Page address: http://www.eto.org.uk/supplier/audience.htm