Table of ContentsThe Home as a Market (title slide) Basic data Use of PCs and Internet Europe, USA and Japan 68 million PCs Consumer spending, major countries Extraordinary opportunities . . . But: Europe’s relative position “Domestic” (same language, same culture) market opportunity Conclusions for ACTS/FP5 Some example actions Follow up |
Author: Horace Mitchell, Management Technology Associates, with support from Christian
Van Asbroeck, GAT Secretariat and BTA.
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