The Home as a Market in an Information Society Context

Presentation at ACTS Concertation Meeting, 5-6 May 1998, Brussels

uploaded 08/05/98


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Table of Contents

The Home as a Market (title slide)

Basic data

Use of PCs and Internet

Europe, USA and Japan

68 million PCs

Consumer spending, major countries

Extraordinary opportunities . . . But:

Europe’s relative position

“Domestic” (same language, same culture) market opportunity

Conclusions for ACTS/FP5

Some example actions

Follow up

Author: Horace Mitchell, Management Technology Associates, with support from Christian Van Asbroeck, GAT Secretariat and BTA.

Email: eto-info@eto.org.uk

Home Page: http://www.eto.org.uk

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