
European Telework Development
David Skyrme - Information and Communications Manager
European Telework Development Initiative (ETD)
Introduction
David Skyrme runs his own management consultancy company - David Skyrme Associates, which specialises in information and knowledge management applications for innovation and wealth creation in the global networked economy.
Role in ETD
David is information and communications manager of the programme. This has three main strands:
Progess in these areas would not be possible without the professional contribution of the information and media team, whose key contributors are Ian Simmins (Webmaster), Peter Scales (Internet services), Penny Bridgwater (Publicity/PR), Wendy Sissins (press releases), Freddie Dawkins and Sue Gibbard (media relations).
Business Background
After gaining a first class honours degree and a D.Phil (in nuclear physics) at Jesus College, Oxford University, David had over 25 years in the computer business, first as a user, then with suppliers. During his 20 plus years at Digital he held senior positions in product management and marketing, and created and managed DEC UK's Market Intelligence Systems group. He was for several years Digital's UK Strategic Planning Manager reporting to the UK board of management. He also created the 'People for the '90s' initiative from which stemmed Digital's recognised capabilities in Flexible Working Practices, including telework.
Today his company acts as a virtual corporation, working in conjunction with other individuals and companies, depending on the nature of the project and client. For example, strategies for knowledge management are done in association with Entovation International, based in Boston, Massachussets. His clients range from multinational corporations to market research companies and local business support agencies.
David also has several academic interests. He runs regular workshops on business research and marketing management for Diploma and MBA students at Reading University and the Open University repectively. He is a research affiliate of the Oxford Institute of Information Management (OXIIM) at Templeton College, Oxford, a fellow of the Institute of Creativity and Capital at the University of Austin, Texas, and a member of the Research Grants Board of the ESRC (Economic and Social Research Council).
Personal Commentary
I call myself a 'hybrid', since I am equally at home in academic and business environments, in the depths of technology (yes - I still have my IBM360 'green card'!) or with senior management. I believe information and communications technology is a powerful enabler of prosperity and well-being at all levels - individuals, organisations and society as a whole. I have always acted as a bridge between providers and users, between the techno-wizards and the techno-phobics. For example, I run occassional Internet Discovery sessions at home, and am continually amazed that once people (of all ages and backgrounds) get over the initial learning hurdle (now quite small thanks to user friendly browers) that a new world of opportunity and experience is opened up to them.
I was born in Newark, and haved lived in Norwich, Essex (Hornchurch), Manchester and Cheshire, the USA (Marlboro, Mass) and have lived here in Newbury, Berkshire for the last 17 years. I am married (wife Jane) and have three daughters, who are now (almost, after going through first and second degrees at university at our expense!) making their own way in the world. Elizabeth (Sussex and Sheffield universities) works as a landscape architect in Hampshire; Karen (Warwick University) is on Barclay's Bank management development programme, and Vivienne is at Sussex Univeristy but is doing a year's exchange from 1997-8 at the University of Oregon.
I have travelled a lot and still enjoy travelling the world and meeting people. However, the more I travel (last year we had a fabulous time in Iceland), the more places seem to get added to the "want to visit list".
Of course, the Internet means you can travel the world from your desk-top (or laptop), but it's not the same as the real thing. The danger is of getting too tied to your desk. So twice a week, I go out swimming half a mile to try and keep some semblance of fitness. Playing social badminton and walking (the lovely downs near here) also help.
European Telework
Development (ETD) Pages
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ETD is supported by the European Commission (DGXIII)
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Telework Online website.
Page address http://www.eto.org.uk/etd/people/profiles/david.htm
This page last updated 31 March 1997
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