Going Online: towards a roadmap for entering electronic commerce

One of a growing collection of presentations at European Telework Online.
The notes included with some of the slides are an integral part of the presentation.

This presentation asks - and answers - the question: Should a small firm "go online". The answer is that all companies should at some stage have a presence online, but not necessarily their own website. What to do, when and how to do it - are affected by the location of the company, its target customers, the nature of the business. Advice that is the same for all companies is bad advice!

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Table of Contents

1. Going Online:.a roadmap for entering e-commerce
2. Going Online
3. What does it mean - “to go online”?
4. Focal role of electronic networking: step 1
5. Focal role of electronic networking: step 2
6. Focal role of electronic networking: step 3
7. What it doesn’t mean
8. Every business should “go online”
9. How far to go?
10. Some key questions:
11. Local market characteristics . . .
12. . . . and “local take up” differences
13. “Domestic” (same language, same culture) market opportunity
14. Different places, different cases
15. More questions:
16. Roadmap indicators
17. Example of “offline” business sold “online” by intermediary
18. Example of “offline” business sold “online” by intermediary (2)
19. Example of “offline” business sold “online” by intermediary (3)
20. Characteristics for successful selling online via intermediaries
21. Characteristics - benefits
22. Questions for advice givers
23. Questions for advice givers (3)

Author: Horace Mitchell, European Telework Online

Email: eto-info@eto.org.uk

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This page last updated: 19 December 1999