at the European Telework Online website

New Work for Old?

Rationale and models for local economic and social development in the context of the emerging global networked economy.

Based on a presentation given by Horace Mitchell, Programme Director, European Telework Development, at the Euro-MED e-commerce conference, Istanbul, June 1998

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Table of Contents

(click to view individual slides online)

New Work for Old? title slide

New Work for Old? signposts

The Issues for Euro-Med (and Euro-CEE) in a Global Networked Economy Background data - equivalent data relate to internal EU or internal country issues.

The issues Note: equivalent issues apply within European Union.

Plus ça change . . . the networked economy becomes part of the existing economy not a replacement

A new basis for growth and prosperity - new opportunities for local communities, regions, countries

Two kinds of business and work - locally fixed vs locationally open

Two kinds of business and work - growth locationally open opportunities

Two kinds of business and work - impact of customer choice

Two kinds of business and work - the "local prosperity" factor

Local opportunities depend on global successes - this sequence presents a "virtuous circle" based on local entrepreneurship

Local opportunities depend on global successes - generates local jobs, rewards and taxes

Local opportunities depend on global successes - creating local demand for products and services

Local opportunities depend on global successes - contributing to the local infrastructure and social fabric

Local opportunities depend on global successes - encouraging local investment and entrepreneurship

Every locality needs a local strategy for the Networked Economy - starting from where we are today and identifying locally appropriate goals

Every locality needs a local strategy for the Networked Economy - leading to an effective response that succeeds externally and makes sense locally

A balanced response - what to deliver and how to measure results

“TTT”: a balanced model - telework (new methods of work), teletrade (e-business, e-commerce) and telecooperation (personal, enterprises and community networking)

A balanced model - explanation of the terms

Availability of “work opportunities” - this sequence provides a model showing the alternatives between . . .

Availability of “work opportunities” . . . a virtuous circle and . . .

Availability of “work opportunities” . . . a vicious circle

“Local” response - the need to focus on four critical aspects

Business response advocating a "positive but scpetical" approach to TTT opportunities

Why “positive but sceptical”? - some hard numbers: understand your market

“Domestic” (same language, same culture) market opportunity The USA "domestic" opportunity is ten times the UK opportunity and thirty times the Italian opportunity (examples)

Different places, different cases doesn't mean we don't have opportunities, only that our opportunities are different

Don't follow the herd!

The issues - low performance communities take a fear-based view of change

“Fear”? or “Confidence?” - Knowledge + Experience + Competence = Confidence

Learn by doing is the core need, but how we do that should be . . .

Different - but we can . . .

Learn together

European Telework Online provides a contact and learning point linking 24 countries

Author: Horace Mitchell

Email: eto-info@eto.org.uk

Home Page: http://www.eto.org.uk

Index of presentations: http://www.eto.org.uk/etd

Other information:
A presentation illustrating how local actions generate success in the global networked economy.