Larger, better-establishedeg: large company, township, government department, professional institution, political party, trade union, university . . . “the establishment”
Difficult and slow to introduce online cooperation and a sense of online community
Requires investment and scarce skills
New internal communities will cross and may conflict with existent/formal structures
People/groups joining external networks that work better than the internal network
- Institutions that appear strong may be invisibly weakened