The Right Path? - start point advice for entering e-commerce

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This presentaton suggests appropriate questions, decisions and actions for companies entering e-commerce.

Last updated 1 March 2000

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The Right Path? - start point advice for entering e-commerce Title slide)

Roadmap 1 - extend the existing business, or re-engineer, or start again?

Roadmap 1 Before anything else, become an expert user of the Internet

The Internet is no longer an option - it is now an integral part of the business environment

Data from EITO 2000 Forecasts

E-commerce: the rationale - see this from your customer's perspective

Customer's likely response if you don't allow e-trading

Your response? Do nothing? Do as little as possible? Or start down a positive path?

E-commerce simplified: the questions - questions any sensible business person should be asking

E-commerce simplified: the answers

KISS: Keep it Simple, St*p*d!

E-commerce: a “KISS” approach - get yourself a proper website but keep it simple

A “KISS” Web Site - core design for a basic e-commerce web site

A “KISS” Web Site (2)

A “KISS” Web Site (3)

A “KISS” Web Site (4) - e-business simply "added on" to "business as usual"

E-commerce: a “KISS” approach - commentary on key aspects

E-commerce: a “KISS” approach - some alternatives

E-commerce: a “KISS” approach - make yourself easy to find

“KISS” approach to visibility - starting with the need to be found on page one in major search engines, but also paying attention to modest local directories

“KISS” approach to visibility (2) - where a DIY approach is worthwhile

And once you are confident . . .

Tell your customers!

Make E-commerce work for you - benefits when customers order online

Make E-commerce work for you (2) - knowing more about your customers and keeping in touch

Make E-commerce work for you (3) - world wide opportunities to sell and/or to partner . . .

Messages for Business Support Services - mainly, make sure you are doing e-commerce before you start advising about it!

Follow up:

European Telework Online and our web services partners

Good luck! - closing slide.

Author: Horace Mitchell

Email: eto-info@eto.org.uk