Management Technology Associates

Formed in 1985 by Horace Mitchell, MTA has undertaken successful projects for the European Commission, national governments and commercial enterprises. The following partial list illustrates the range of competence and experience available:

Commercial market assessment

MTA associates provided market analysis and assessment for a telecommunications operator to assist in deciding their strategy with regard to Internet and added value online services

Commercial market entry preparation

MTA associates supported the team within a multinational tasked with developing a market entry strategy and plan for the Internet and online services markets

Targeted market research

Within six weeks from briefing to delivery MTA associates designed, tested, managed, analysed and reported on uptake and attitudes for a novel telecommunications product in a European national market

Market research supporting Government policies

MTA associates undertook a three month market study, including formal market research, the results of which were used by a European national government to support the business case for a major national Information Society initiative

Management of a supplier association

MTA associates provided a temporary director for a major national trade association covering IT and telecommunications. Responsibilities included representation to Government and the media, organising of events, negotiation of standard contract terms on behalf of the industry, organisation of market development programmes; the assignment led to appointment of a full time director following strategic development recommended by MTA

Marketing guidance in the cultural heritage field

MTA associates provided the market assessment and marketing planning aspects for the European Commission's first research and technology development project focused in the cultural heritage field; the project led to formation of a company to exploit the results; to confirmation of the importance of cultural heritage in Europe's information society strategy; to a successful programme of international conferences which now run each year in several countries; and to the implementation of novel technologies in world class museums

Longitudinal studies

MTA associates have undertaken successful longer term studies for Government and others, including a two year investigation of telework and its implications for national strategies and policies and an 18 month study of ways to accelerate the introduction of computers and Internet in schools

European Telework Development

MTA provides the programme direction for this successful current European initiative

Website development and delivery

MTA owns and operates the successful European Telework Online website; associates provide technical, design, content management; diagnostic, promotional and marketing services for successful websites in many countries

Government programme planning and implementation

MTA associates have been closely involved in planning, implementing and supporting several successful Government programmes at both national and European level

Online communications

MTA associates have exceptional experience, know how and skills in the field of online communications, especially in discussion forums; MTA has supported or orchestrated online discussion activities for the European Commission, national governments, commercial enterprises, and public institutions

Product and Service evaluation, definition and implementation

MTA associates have deep expertise in all aspects of new product development and launch, especially in the online field; the growth of the eto website to over 1000 pages and clear leadership in its field is based on applications specified and developed by MTA associates

Public initiatives

MTA associates have been instrumental in the concept and implementation of several important initiatives in the Information Society field, including ISdAC (the Information Society disAbilities Challenge); EACN (European Alliance for Community Networking; UK CO (UK Communities Online) and UK COD (UK Citizens Online Democracy